Install Attribution Audit
A structured review of how your app records install sources, campaign parameters, and post-install events across paid and organic channels.
Who it is for
Growth leads, UA managers, and product marketers who need a clear reading of where installs truly originate.
What you leave with
A written attribution map, gap list, and prioritized fixes so campaign spend and cohort quality can be compared with confidence.
Included
- Inventory of current MMP, SDK, and deep-link settings
- Source-of-truth check across paid networks, organic, and owned channels
- Attribution window and re-engagement rule review
- Sample campaign walkthrough with install-to-event tracing
- Written report with ranked remediation steps
Not included
- Ongoing media buying or creative production
- SDK engineering implementation inside your codebase
- Legal counsel on privacy statutes
How we work
- Discovery call to map apps, stores, and active networks
- Access setup and read-only review of attribution consoles
- Hands-on tracing of install paths and event firings
- Findings workshop with your growth stakeholders
- Delivery of the written audit and follow-up Q&A window
Preparation
Provide store listings, MMP admin access (read-only), a list of live campaigns, and one product owner for clarification calls.
Constraints
Works best for apps with at least one month of install history and identifiable paid or partner channels.
Next step: Request an attribution review on the contact page with your app category and primary UA channels.